Your Path from European Shelf to Indian Retail.
OnRoute India is a trade partner based in The Netherlands, founded by two Indian entrepreneurs based in the Netherlands, who combine hands-on India market expertise with a decade of deep understanding of European business.
We connect premium European food and FMCG brands with a network of established importers and trusted distribution partners across India, guiding your brand from market entry to long-term growth.
Supermarket and hypermarket chains across India's major cities.
MODERN TRADE
SPECIALTY & GOURMET STORES
Curated shelves where imported and premium products are expected.
QUICK COMMERCE
10–20 minute delivery platforms reaching India's urban shoppers
10–20 minute delivery platforms reaching India's urban shoppers.
PREMIUM RETAIL
Lifestyle and high-end grocery formats built for imported brands.
End-to-end
Market entry to growth
Compliance-Ready
FSSAI, Labelling & customs
Pan-India
Distribution reach
Dedicated
Long-term representation
A Specialist Focus on
Premium European Food Brands
India's premium food segment is growing rapidly, and European biscuits, cookies, and confectionery are at the forefront of that demand. If your product belongs on the shelves of India's top modern retail chains, we want to hear from you.
We are also open to all European export categories.
The Scale of India's Retail Opportunity
India's retail sector is entering a new growth phase, and organized, modern retail is exactly where premium imported brands find their shelf space.
$1,41T
+
INDIA'S RETAIL MARKET TODAY
$288B
INDIA'S FMCG MARKET TODAY
3rd
LARGEST RETAIL MARKET
270M
ONLINE SHOPPERS TODAY
How we take your brand to India
01
MARKET DISCOVERY
We assess your brand's fit for India: category demand, competitive landscape, and consumer alignment.
02
ENTRY STRATEGY
A tailored plan covering positioning, target retail channels, and timeline.
03
COMPLIANCE & SETUP
FSSAI approvals, import licensing, labelling, and customs, handled step by step.
04
DISTRIBUTOR CONNECTIONS
Direct connection to our established, pan-India distribution network.
05
ONGOING REPRESENTATION
Order management, distributor performance, marketing coordination, long-term growth.
Our Core Services
Before entering a new market, clarity is essential. We provide a comprehensive assessment to help brands understand the opportunity and prepare for a successful entry into India.
Our support includes:
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Demand analysis to identify market potential and consumer interest
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Competitor and pricing overview to position your brand effectively
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Regulatory guidance, including FSSAI approvals, labelling compliance, and customs duties
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Feasibility and cost analysis to evaluate overall investment and market entry viability
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Once the opportunity is validated, we help establish the right distribution structure to launch your brand successfully in India.
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Our support includes:
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Introducing your brand to trusted distribution partners from our network
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Negotiating margins, minimum order quantities (MOQs), and payment terms
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Aligning on marketing and sales strategy with local partners
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Setting up contracts and compliance documentation required for distribution
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Entering the market is only the beginning. We continue to support brands with on-ground representation to ensure smooth operations and long-term growth.
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Our support includes:
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Order management between brand and distributor
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Inventory planning and supply coordination
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Marketing coordination to support brand growth
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Regulatory and compliance updates
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Distributor performance monitoring to ensure consistent progress
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WHY CHOOSE US
INDIA KNOWLEDGE
We know Indian retail inside out.
EUROPEAN MINDSET
Held to European standards.
COMPLIANCE READY
FSSAI, Labelling & Customs
PAN-INDIA REACH
Established distributor ready
